RankTank enables users to score and rank their search engine results positions instead of just checking and counting them. The value of search results depends on their position (#s 1 & 2 get more click-throughs than #s 19 & 20 -- and who looks at #79?), so RankTank's embedded calculations gives higher weights to higher positions. RankTank also classifies search results by who claims (owns) them: the Enterprise, Consumers, Media or Other, enabling a user to get a clear picture of their real ranking power in Web and social search. RankTank is a public domain application: basic functionality is free; any user can export their reports as a CSV, registered users can save their reports and access them anytime.
Many custom options are available.
RankTank has embedded calculations to weight the value of different search positions. RankTank also classifies who claims (owns) each search position. RankTank functions as a SERP KPI tool, not just a SERP tracker and checker.
Businesses, analysts, investors and others who need to rank and score the strength, as determined by search results performance, for a brand name and the brand's critical keywords such as product names, slogans, messages, buzz words and topics